What is Sonderful?
What We Do
We interview and video record (on Zoom or in person) individuals, couples, families and family offices telling the stories of their lives, and those of their loved ones, to be preserved as a legacy for their kids, grandkids, other family members (as well as future family members!) and friends.
The idea for Sonderful came from talks Donna (see bio below) had as a kid with her father. They would sit on random benches, watch all the people walking by, and marvel at how they knew nothing about them, and wish that they did…Sonderful is our effort to shine some light on some of those lives, and bring those cherished conversations to life.
The bench in the Sonderful logo is in honor of her father’s memory, and the company's name comes from the word Sonder, which means "The realization that each random passerby is living a life as vivid and complex as your own."
Why We Exist
Everyone has a story worth telling—and remembering. But life moves fast, and often the stories that shape us most go untold or quietly fade over time.
Sonderful exists to bring forth those stories—whether we’re filming in person or connecting over Zoom from across the country (or the world). We create an atmosphere of empathy and openness that encourages heartfelt sharing and helps get to the core of what makes each story meaningful. Our approach feels relaxed, authentic, and within reach—wherever someone may be.
Because once a story is captured, it can be shared—and cherished—for generations to come. And let’s be honest: no one ever regretted hearing a loved one laugh, lean in, and tell that story one more time.
Who We Are
Donna Schenker Holly | Founding Sonderer | Producer
Prior to starting Sonderful in 2021, Donna was President and co-owner of The Investment Institute (TII), now known as Academy for Institutional Investors, an educational membership organization for institutional and private investors. Donna spent eight years as an advertising agency producer in New York, developing TV and radio commercials for national clients, first at Wells Rich Greene BDDP and later at Ammirati Puris Lintas. She received her Bachelor of Arts degree in English from the University of Florida (Go Gators, Preview Staff, and ZTA!), studied psychology in a post baccalaureate program at Hunter College, gets back to her hometown of Miami, FL as often as possible, and is now, along with her husband, studying the development and care of chickens and hound dogs in her own backyard, after a culture-shock producing move to Roswell, Georgia after 19 years in Manhattan.
Andrew Schenker l Filmmaker | Video Editor
Andrew is a filmmaker and photographer based in Florida. He has a Bachelor of Fine Arts degree in Documentary Filmmaking from the University of Central Florida. Andrew spends most of his time refining his style, searching for new spots to shoot, and learning new technical skills. His passion has allowed him to work with many small businesses, travel to countless locations, and expand his perspective of the world. Fueled by a love for adventure, Andrew strives to find opportunities where he can push his storytelling skills.
Copyright © 2025 - Sonderful Productions LLC - All Rights Reserved.
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